This past year Kodak has gone through some serious internal changes. While it built one of the first digital cameras in 1975, it seems to have augmented the very businesses worsening their plight—smartphones.
By 1976, Kodak accounted for 90% of film sales, characterizing the compay as essentially a monopoly. On the other end of the spectrum, Fujifilm, Kodak’s main competitor, has actually done surprisingly well. Both companies foresaw their potential demise in the 1980s with the advent of digital photography, a private good, but only Fujifilm responded effectively.
After spending in excess of $9 billion on 40 companies since 2000, Fujifilm has completely scratched its original business venture with diversification. For instance, the company launched a series of cosmetics utilizing the additional thousands of pounds of chemical compounds they possessed for printing. Their sudden ingenuity has now reversed roles, making Fujifilm the main monopolist.
Unfortunately for Kodak, Kodak acted like a stereotypical change resistant firm and kept its original model of film and digital photography, only to feel the strong whiplash of smartphone success in the late 2000s. Film for Fujifilm went from 60% of its profits in 2000 to basically nothing now. And because of this, Kodak’s long prosperity seems to be coming to an end.
Source: “The Last Kodak Moment?” The Economist